Showcasing Innovation at The Grocer New Product and Packaging Awards 2024

The Grocer New Product and Packaging Awards celebrate brands that bring fresh ideas and practical solutions to the grocery sector. The winners show a range of exciting products and packaging that have caught the attention of shoppers and experts. From new flavours to sustainable packaging, these brands are leading the way in shaping the future of grocery shopping.

Jacob’s Bites

Jacob’s has launched a new range of flavoured crackers to tap into the growing demand for on-the-go snacking.

“Brits are snacking more than ever, creating opportunities for quick, shareable options,” said Asli Akman, Marketing Director at Pladis UK&I. Existing formats, she noted, didn’t suit these evolving habits, presenting “a huge growth opportunity.”

The launch follows several recent additions to Pladis’ McVitie’s line-up, marking Jacob’s latest step in redefining snacking occasions beyond the cheeseboard.

PepsiCo’s Extra Flamin’ Hot

PepsiCo has launched Extra Flamin’ Hot variants across its Doritos, Walkers Max, and Wotsits Crunchy ranges, responding to growing demand for spicier snacks.

“Shoppers want elevated snacking experiences and intense flavours, so we’re turning up the heat,” said Doritos senior marketing manager Rob Pothier.

The move follows a wave of spicy launches from rival crisp brands aiming to drive incremental sales.

Lucozade Blue

Lucozade has revealed a trio of new blue drinks across its Sport, Energy and Alert ranges. Despite being united by their blue colour, however, the three new drinks are different in flavour, with Lucozade inviting shoppers to guess what each variant is in a bid to drive trial.

The sales director at Lucozade's manufacturer, Suntory, Alpesh Mistry said “We have two seconds to convince a shopper to pick up a new brand or product in store, so it has to be really impactful.” The blucozade range really stands out and disrupts the market so this could lead to a boost in sales.

Grocery Highlights Range – Where Quality Meets Innovation

The Grocer New Product and Packaging Awards 2024 stand as a testament to the dynamic FMCG industry, showcasing innovation, adaptability and a response to changing consumer needs. These innovations enhance the lives of customers, who look to brands, as much as they do to the supermarkets, to excite them, while providing much-needed revenue, and differentiation and quality, to the grocers.

Discover innovation, quality and excellence throughout our Grocery Highlights Range. This selection of products not only features top UK brands, that have been crowned winners at these awards, but also other popular products that will delight your customers.